What is Devon Creek responsible for regarding a franchisee's 'click through' subpages?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
chise System and the franchise opportunity. We may design and provide for the benefit of your Franchised Business a "click through" subpage at our website(s) for the promotion of your Franchised Business and you must provide us with the information that we request. We will build out your "click through" subpages, and we will be responsible for maintaining all photo galleries, calendars or other information contained on your subpages. You may not establish your own website or use social media platforms for the promotion of your Franchised Business without our prior written consent. You must sign such documents as we may require, that grant us the right to change, transfer or terminate your email addresses, domain names, social media platforms and comparable electronic identities that use our trademarks if the Franchise Agreement expires or is terminated, or if your franchise is not renewed.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, Devon Creek is responsible for building out a franchisee's "click through" subpages on the Devon Creek website. These subpages are designed to promote the franchisee's specific business. The franchisee, however, is responsible for providing Devon Creek with the information that Devon Creek requests to populate the subpage.
Devon Creek also assumes responsibility for maintaining all photo galleries, calendars, and other information contained on the franchisee's subpages. This means franchisees will need to coordinate with Devon Creek to update any information on their subpages, rather than directly managing the content themselves.
Devon Creek retains sole ownership of the copyrights to all material on any website they establish and maintain, including any material provided by the franchisee for their "click through" subpage. This underscores that while franchisees can contribute content, Devon Creek ultimately controls the online presence and intellectual property associated with it. Franchisees are also restricted from creating their own websites or using social media for promotion without prior written consent from Devon Creek.