What is the purpose of the 'click through' subpage on the Devon Creek website for a franchisee?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
chise System and the franchise opportunity. We may design and provide for the benefit of your Franchised Business a "click through" subpage at our website(s) for the promotion of your Franchised Business and you must provide us with the information that we request. We will build out your "click through" subpages, and we will be responsible for maintaining all photo galleries, calendars or other information contained on your subpages. You may not establish your own website or use social media platforms for the promotion of your Franchised Business without our prior written consent.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, the franchisor may design a "click through" subpage on their website to promote a franchisee's specific Franchised Business. The franchisee must provide Devon Creek with any information they request to build out these subpages. Devon Creek retains control over the content of these subpages, including managing photo galleries, calendars, and other information.
This arrangement benefits the franchisee by providing them with an online presence managed by the franchisor, ensuring brand consistency and potentially driving customers to their specific location. However, franchisees should be aware that they do not have direct control over the content or design of these subpages.
Devon Creek also maintains ownership of the copyrights to all material on the website, including content provided by the franchisee for their "click through" subpage. This means that while franchisees can contribute information, Devon Creek has the ultimate authority over its use and display. Franchisees are also restricted from creating their own websites or using social media for promotion without prior written consent from Devon Creek, further emphasizing the franchisor's control over online marketing efforts.