How long does Devon Creek have to respond to a franchisee's proposed advertising material?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
h. approve or disapprove of all advertising, direct mail, and other promotional material and campaigns you propose in writing to us. We will respond within fifteen (15) business days, either accepting or rejecting the proposed material and/or campaign; however, if we do not respond within fifteen (15) business days, the proposed material and/or campaign is deemed "disapproved". (Franchise Agreement, Section 13.6); and
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, Devon Creek will respond within fifteen business days to a franchisee's request for approval of advertising materials. The franchisee must submit the request in writing.
If Devon Creek does not respond within the fifteen business days, the proposed advertising or marketing material is considered disapproved. This means a franchisee cannot use the advertising material.
This requirement ensures that all advertising and marketing efforts align with the brand standards and overall marketing strategy of Devon Creek. It is a common practice in franchising to maintain brand consistency and protect the brand's image.