What are 'Internet and Software Companies' defined as in the Devon Creek Franchise Agreement?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisee may acquire (whether in accordance with or in violation of the Franchise Agreement) during the term of Franchise Agreement, certain right, title, or interest in and to certain domain names, social media accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet web sites, the right to hyperlink to certain web sites and listings on various internet search engines, and the right to use certain software (collectively, "Electronic Advertising and Software") related to the Franchised Business or the Marks.
Source: Item 22 — CONTRACTS (FDD page 45)
What This Means (2024 FDD)
Based on the 2024 Devon Creek Franchise Disclosure Document, the agreement refers to 'Electronic Advertising and Software' rather than 'Internet and Software Companies.' This encompasses various digital assets that a franchisee might use in connection with their Devon Creek franchise.
Specifically, 'Electronic Advertising and Software' includes domain names, social media accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet web sites, the right to hyperlink to certain web sites and listings on various internet search engines, and the right to use certain software related to the Franchised Business or the Marks.
This definition is important for prospective Devon Creek franchisees as it clarifies what digital assets are covered under the franchise agreement. It also highlights the importance of adhering to the franchisor's guidelines regarding online advertising and software usage to maintain brand consistency and comply with the terms of the franchise agreement.