If Devon Creek disapproves of advertising material, is the franchisee allowed to use it?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
You may develop advertising materials for your own use at your own cost, and you may use marketing materials that we may offer to you from time to time. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within fifteen (15) business days; however, if we do not respond within fifteen (15) business days, the proposed advertising or marketing material is deemed "disapproved".
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, franchisees are not allowed to use advertising or marketing materials, including press releases, unless they have received prior written approval from Devon Creek. This approval can be withheld at Devon Creek's discretion.
Devon Creek will respond to a franchisee's request for advertising approval within fifteen business days. If Devon Creek does not respond within this timeframe, the proposed advertising or marketing material is automatically considered "disapproved".
This policy ensures that all advertising and marketing efforts align with Devon Creek's brand standards and marketing strategies. It also allows Devon Creek to maintain control over the public image and messaging associated with the franchise. Prospective franchisees should be aware that they cannot independently create and use advertising materials without express approval, and a lack of response from Devon Creek is equivalent to disapproval.