Must a Devon Creek franchisee's local advertising target customers in their Territory?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
You may only solicit sales from customers in your Territory. Your local advertising must target customers in your Territory, although the reach of your local advertising may extend beyond your Territory.
Source: Item 16 — RESTRICTION ON WHAT FRANCHISEE MAY SELL (FDD page 37)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, franchisees must focus their local advertising efforts on customers within their designated territory. While the advertising's reach may extend beyond the territory, the primary target must be customers inside the franchisee's assigned area. This requirement ensures that franchisees are primarily investing in marketing to capture business within their own territory.
This requirement is in place to make sure that franchisees focus on developing their business within their own territory. It also prevents franchisees from encroaching on other franchisee's territories through advertising.
Devon Creek also retains the right to approve or disapprove all advertising and promotional materials proposed by the franchisee. The franchisor will respond within fifteen business days, either accepting or rejecting the proposed material. If the franchisor does not respond within fifteen business days, the proposed material is considered disapproved.