Must a Devon Creek franchisee comply with the System standards regarding the use of social media?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
tions (among other activities) can be done.
Except for the social media presence that we will establish on your behalf, you are not permitted to promote your Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, Tik Tok, LinkedIn, Twitter, Snapchat, personal blogs, virtual worlds, audio and video-sharing sites, and other similar social networking or media sites or tools (collectively, "social media") without our prior written consent. We will control all social media initiatives. You must comply with our System standards regarding the use of social media in your Franchised Business's operation, including prohibitions on your employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by us. You will not be given access to branded social media pages/handles/assets, as these will be maintained by us. We reserve the right to conduct collective/national campaigns via social media on your behalf.
We alone will be, and at all times will remain, the sole owner of the copyrights to all material which appears on any website we establish and maintain, including any and all material you may furnish to us for your "click through" subpage.
You must exclusively list the telephone number that we provide to you as the primary phone number for your Franchised Business. If we do not provide you with a telephone number, you must
notify us of the telephone number you will use for your Franchised Business.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2024 FDD)
According to the 2024 Devon Creek Franchise Disclosure Document, franchisees must comply with the System's standards regarding social media use in their franchise's operation. Devon Creek will establish a social media presence on behalf of the franchisee. Franchisees are not allowed to promote their Franchised Business or use any of the Marks in any manner on any social or networking websites, such as Facebook, Instagram, Tik Tok, LinkedIn, Twitter, Snapchat, personal blogs, virtual worlds, audio and video-sharing sites, and other similar social networking or media sites or tools without Devon Creek's prior written consent. Devon Creek will control all social media initiatives.
This includes prohibitions on employees posting or blogging comments about the Franchised Business or the System, other than on a website established or authorized by Devon Creek. Franchisees will not be given access to branded social media pages/handles/assets, as these will be maintained by Devon Creek. Devon Creek reserves the right to conduct collective/national campaigns via social media on the franchisee's behalf.
Furthermore, franchisees may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, or any other social media and/or networking site without prior written approval from Devon Creek. All Social Media You develop or use, if authorized by Us, must be attached only to the email address Devon Creek provides to You or that is approved by Us. Use of a private email account for business related to Your Franchise Business is prohibited.