What is Eric Searles' current role within the Devon Creek organization?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
Eric Searles - President
Eric is the President of our affiliate entity Devon Creek Landscaping, Inc., formerly known as Lawn Elements Inc. since April 3, 2024. Formerly, Eric was the Vice President of Lawn Elements, Inc. from January, 2021 to April, 2024. Prior to joining Lawn Elements, Eric was the president and CEO for Verde Domani between January 2019 and January 2021. Eric was President and CEO of Terranova Landscapes, Inc. between November, 2007 and January, 2019.
Veronica Alessandro - Secretary Veronica, along with Mr. Alessandro, has served as the Co-Founder and President of our affiliate, Lawn Elements, Inc since 2010.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 7–8)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, Eric Searles holds the position of President within the affiliate entity Devon Creek Landscaping, Inc., formerly known as Lawn Elements Inc., since April 3, 2024. Before this role, Searles served as the Vice President of Lawn Elements, Inc. from January 2021 to April 2024.
Prior to joining Lawn Elements, Searles was the president and CEO for Verde Domani between January 2019 and January 2021. Before that, he was President and CEO of Terranova Landscapes, Inc. between November 2007 and January 2019.
Additionally, Eric Searles is involved in all aspects of the Devon Creek system and helps provide the Initial Management Training Program, along with Steven and Veronica Alessandro.