Who bears the cost of developing advertising materials for a Devon Creek franchise's own use?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
You may develop advertising materials for your own use at your own cost, and you may use marketing materials that we may offer to you from time to time. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within fifteen (15) business days; however, if we do not respond within fifteen (15) business days, the proposed advertising or marketing material is deemed "disapproved".
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, franchisees are responsible for covering the costs associated with developing their own advertising materials. However, franchisees can also utilize marketing materials provided by Devon Creek from time to time. It is important to note that all advertising and marketing materials, including press releases, must receive prior written approval from Devon Creek, which may be withheld at their discretion.
This requirement ensures that all marketing efforts align with the brand's standards and image. Devon Creek commits to responding to advertising approval requests within fifteen business days; however, a lack of response within this timeframe is considered a disapproval.
This policy allows Devon Creek to maintain control over its brand's representation in the market while giving franchisees the option to create their own materials at their own expense, provided they adhere to the franchisor's approval process. Franchisees should factor in these potential advertising costs and approval timelines when planning their local marketing strategies.