Does Devon Creek have to approve advertising material?
Devon_Creek Franchise · 2024 FDDAnswer from 2024 FDD Document
t Local Advertising on your behalf.
You may develop advertising materials for your own use at your own cost, and you may use marketing materials that we may offer to you from time to time. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within fifteen (15) business days; however, if we do not respond within fifteen (15) business days, the proposed advertising or marketing material is deemed "disapproved".
We will set up and monitor online advertising on your behalf as part of our Brand Fund service. You must list the Franchised Business in local business directories, including, but not limited to, listings on Internet search engines. If feasible, you may do cooperative advertising with other Devon Creek franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, LinkedIn, YouTube, or any other social media and/or networking site without our prior written approval.
We require you to spend between $3,000 and $18,000 in opening advertising and promotional activities, at the time and in the manner we specify, in the Territory. We reserve the right to collect some or all of your grand opening funds expenditure and implement grand opening
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–32)
What This Means (2024 FDD)
According to Devon Creek's 2024 Franchise Disclosure Document, franchisees must obtain written approval from Devon Creek for all advertising and marketing materials, including press releases. Devon Creek has the discretion to withhold this approval. Devon Creek will respond to the approval request within fifteen business days. If Devon Creek does not respond within the fifteen business days, the advertising or marketing material is considered disapproved.
Devon Creek also sets up and monitors online advertising as part of their Brand Fund service. Franchisees must list their business in local business directories and on internet search engines. Franchisees may participate in cooperative advertising with other Devon Creek franchisees in their area, but this requires prior written approval from Devon Creek. Franchisees are prohibited from maintaining any business profile on social media platforms without prior written approval from Devon Creek.
Devon Creek requires franchisees to spend between $3,000 and $18,000 on opening advertising and promotional activities, at the time and in the manner specified by Devon Creek. Devon Creek reserves the right to manage these grand opening funds and implement grand opening campaign activities on the franchisee's behalf. These stipulations ensure that all advertising aligns with the brand standards and marketing strategies of Devon Creek.