Will Desi District Franchise Group share the results of customer evaluation programs with the franchisee?
Desi_District Franchise · 2024 FDDAnswer from 2024 FDD Document
- 7.9 Evaluation and Compliance Programs. Franchisee shall participate at its own expense in programs required from time to time by Desi District Franchise Group for obtaining customer evaluations, reviewing Franchisee's compliance with the System, and/or managing customer complaints, which may include (but are not limited to) a customer feedback system, customer survey programs, and mystery shopping.
Desi District Franchise Group shall share with Franchisee the results of these programs, as they pertain to the Business.
Franchisee must meet or exceed any
Source: Item 22 — CONTRACTS (FDD page 52)
What This Means (2024 FDD)
According to Desi District's 2024 Franchise Disclosure Document, franchisees are required to participate in customer evaluation and compliance programs at their own expense. These programs may include customer feedback systems, customer survey programs, and mystery shopping. Desi District will share the results of these programs with the franchisee, specifically as they pertain to the franchisee's business.
This means that Desi District franchisees will receive data and insights into customer perceptions of their specific location. This feedback can be invaluable for identifying areas of improvement in service, product quality, or overall customer experience. Franchisees can use this information to train staff, refine operational procedures, and address any recurring issues that customers highlight.
However, franchisees must also meet or exceed any minimum score requirements set by Desi District for these programs, including scores on internet review sites like Yelp or Google. Failure to meet these minimum scores could potentially lead to consequences outlined in the franchise agreement. Therefore, while Desi District shares the evaluation results, it also holds franchisees accountable for maintaining certain performance standards based on customer feedback.