Under what circumstances is a Dermani Medspa franchisee prohibited from advertising or using the Dermani Medspa Marks on the internet or social media?
Dermani_Medspa Franchise · 2025 FDDAnswer from 2025 FDD Document
, maintenance, and/or updating such "click through" subpage.
- 9.8.2. Any Websites, social media pages or other modes of electronic commerce that we establish or maintain may – in addition to, but without limitation, advertising and promoting the products, programs or services available at dermani MEDSPA® Medspas – also be used by us to exploit the electronic commerce rights which we alone reserve.
- 9.8.3. You are not permitted to promote your Medspa in any manner on any Websites or social media pages without our prior written consent. However, we may require you to establish and maintain social media pages or profiles, which may include, without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Yelp, Google Business, or any other social media and/or networking site we designate. You must comply with our System Standards regarding the establishment, use, appearance, maintenance, and updating of social media pages and profiles. We reserve the right to require you to use designated or approved suppliers including us for the establishment, use, maintenance, and/or updating of such social media pages or profiles or in connection with the Online Management Services. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
- 9.8.4.
Source: Item 23 — RECEIPTS (FDD pages 66–311)
What This Means (2025 FDD)
According to Dermani Medspa's 2025 Franchise Disclosure Document, a franchisee is generally prohibited from promoting their Medspa on websites or social media pages without prior written consent from Dermani Medspa. However, Dermani Medspa may require franchisees to establish and maintain social media pages or profiles on platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Yelp, and Google Business, or any other social media and/or networking site they designate.
Dermani Medspa maintains specific control over online activities related to the brand. Dermani Medspa alone may establish, maintain, modify, or discontinue all internet, world wide web, social media, and electronic commerce activities pertaining to the System. They may also establish one or more websites and provide a "click through" subpage for the franchisee's Medspa. Franchisees may be required to provide updated content for these subpages according to Dermani Medspa's standards.
Furthermore, franchisees' use of the Dermani Medspa Marks is limited. Franchisees cannot use the Marks as part of any domain name, homepage, electronic address, or otherwise in connection with a website, unless expressly authorized in writing by Dermani Medspa. This ensures that Dermani Medspa maintains control over its brand image and online presence, while franchisees must adhere to the franchisor's guidelines and obtain approval for their online marketing efforts.