What were the total selling expenses for Dermani Medspa, including advertising, broker fees, and commissions?

According to the 2025 Dermani Medspa FDD, the company's advertising expenses for the year ending December 31, 2023, totaled $161,105. The document specifies that these advertising costs are expensed as they are incurred and are determined at the company's discretion. This figure represents the company's expenditure on advertising initiatives during that specific year. However, the FDD does not provide a comprehensive breakdown of all selling expenses, including broker fees and commissions related to franchise sales. Therefore, the $161,105 only reflects advertising expenses.

The FDD also discusses the System Marketing Fund, which Dermani Medspa uses for advertising, marketing, and public relations programs. Franchisees are required to contribute to this fund, and the funds are used to enhance the Dermani Medspa brand. While the FDD mentions that the System Marketing Fund is used for various marketing-related expenses, it does not provide a specific total for all selling expenses, including broker fees and commissions.

Prospective franchisees should note that the advertising expense of $161,105 for 2023 does not encompass all potential selling expenses they might incur. It is advisable for potential franchisees to request a detailed breakdown of all selling expenses, including advertising, broker fees, and commissions, from Dermani Medspa to gain a clearer understanding of the overall costs associated with franchise operations and sales efforts.