Can Dermani Medspa specify minimum and maximum advertising prices that a franchisee can advertise (subject to applicable law)?
Dermani_Medspa Franchise · 2025 FDDAnswer from 2025 FDD Document
Although you can set your own prices and rates for the products and services you provide, we can specify minimum and maximum advertising prices (subject to applicable law).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 31–43)
What This Means (2025 FDD)
According to Dermani Medspa's 2025 Franchise Disclosure Document, franchisees can set their own prices and rates for products and services. However, Dermani Medspa retains the right to specify both minimum and maximum advertising prices, subject to applicable laws. This means that while franchisees have some autonomy in setting prices, Dermani Medspa can control how those prices are advertised to the public.
This provision allows Dermani Medspa to maintain brand consistency and prevent price wars among franchisees. By setting advertising price ranges, Dermani Medspa can ensure that franchisees do not advertise prices that are too low, which could devalue the brand, or too high, which could deter customers. This control helps Dermani Medspa manage its overall marketing strategy and protect its brand image.
For a prospective franchisee, this means they must adhere to Dermani Medspa's guidelines on advertising prices. While they can set their own prices, they must ensure that their advertised prices fall within the ranges specified by Dermani Medspa. Franchisees should discuss with Dermani Medspa what these advertising price ranges are and how they are determined to fully understand this aspect of the franchise agreement.