How much did Dermani Medspa spend on marketing funds in 2023?
Dermani_Medspa Franchise · 2025 FDDAnswer from 2025 FDD Document
- 9.4.1.
Once your Grand Opening Marketing Program is completed, you must spend a minimum of Five Hundred Dollars ($500) each month on local marketing and promotion of your Franchised Business and Medspa.
This amount is intended to be a true minimum amount and the amount required to achieve your revenue and lead generation goals for your facility may, and most likely will, require substantially more spend each month, especially in the first few years of your business.
- 9.2.5.
We will prepare an annual, unaudited statement of System Marketing Fund collections and expenses.
The statement is available for your review upon written request, one hundred twenty (120) days after our fiscal yearend.
Source: Item 23 — RECEIPTS (FDD pages 66–311)
What This Means (2025 FDD)
Based on the 2025 Dermani Medspa Franchise Disclosure Document, Item 23 outlines the receipts, including details about the System Marketing Fund. While the document describes the purpose, administration, and potential uses of the System Marketing Fund, it does not specify the exact amount Dermani Medspa spent on marketing funds in 2023.
The FDD mentions that Dermani Medspa will prepare an annual, unaudited statement of System Marketing Fund collections and expenses, which is available for review upon written request 120 days after their fiscal year-end. This statement would provide a breakdown of how the marketing funds were used. The document also states that the System Marketing Fund may be used for various marketing activities, such as media advertising campaigns, social media campaigns, and website maintenance.
For prospective franchisees, it's important to note that the FDD does not provide a specific figure for the 2023 marketing expenditure. To obtain this information, a potential franchisee should request the annual statement of System Marketing Fund collections and expenses from Dermani Medspa. This will offer transparency into how the funds are allocated and managed. Understanding the franchisor's marketing strategies and financial commitment is crucial for making an informed investment decision.
Additionally, the franchisee is required to spend a minimum of $500 each month on local marketing and promotion of their franchised business and Medspa once the Grand Opening Marketing Program is completed. This local marketing expenditure is separate from any contributions to the System Marketing Fund. The FDD emphasizes that this $500 minimum is likely insufficient to meet revenue and lead generation goals, particularly in the early years of the business, suggesting that franchisees should budget for higher local marketing expenses.