jectables Consultation and Assessment 16 Esthetician Treatment Protocols 19 Before and After Pictures 20 Uploading Photos ◄ 20 Documentation Protocols 21 Injectables Documentation 26 Post-Treatment Directions 28 Clinical Equipment Maintenance 29 Quality Assurance Program 30 Purpose ◄ 30 Chart Review ◄ 30 Certification/Recertification of Providers for Services◄ 31 SECTION G: Developing a Marketing Plan 1 Marketing Tracking ◄ 2 Promoting dermani MEDSPA® in Your Area4 Use of Media ◄ 4 Electronic Media ◄ 5 Traditional Media ◄ 7 Client Referral Program (state regulations apply here) ◄ 10 Marketing to Existing Clients ◄ 11 Social Media 12 Fostering Relationships with Medical Professionals 16 Guidelines for Using the dermani MEDSPA® Marks 17 Logo and Signage Specifications 18 Signage Requirements ◄ 18 Business Cards and Letterhead ◄ 19 Required Advertising Expenditures 20 Marketing Fund ◄ 20 Local Advertising ◄ 20 Grand Opening Advertising ◄21

Public Relations 22 Community Involvement 24 Obtaining Advertising Approval 25

EXHIBIT I STATE-SPECIFIC DISCLOSURES

• 1. Illinois
• 1. Maryland
• 1. Rhode Island
• 1. Virginia
• 1. Wisconsin

ILLINOIS ADDENDUM TO FRANCHISE DISCLOSURE DOCUMENT

ILLINOIS PROHIBITS THE CORPORATE PRACTICE OF MEDICINE. UNLICENSED INDIVIDUALS AND ENTITIES ARE PROHIBITED FROM OWNING, OPERATING AND MAINTAINING AN ESTABLISHMENT FOR THE STUDY, DIAGNOSIS AND TREATMENT OF HUMAN AILMENTS AND INJURIES, WHETHER PHYSICAL OR MENTAL. See Medical Corporation Act, 805 ILCS 15/2, 5 (West 2018) and Medical Practice Act of 1987, 225 ILCS 60/ (West 2018).

IF YOU ARE NOT LICENSED/CERTIFIED IN ILLINOIS TO PROVIDE SERVICES OF THE NATURE DESCRIBED IN THIS DISCLOSURE DOCUMENT, YOU MUST NEGOTIATE THE TERMS OF A MANAGEMENT AGREEMENT WITH LICENSED PROFESSIONALS WHO WILL PROVIDE THE MEDICAL SERVICES THAT YOUR FRANCHISED BUSINESS OFFERS. RETAIN AN EXPERIENCED ATTORNEY WHO WILL LOOK OUT FOR YOUR BEST INTERESTS IN THIS BUSINESS VENTURE.

Item 5 Additional Disclosure:

Payment of the Initial Franchise Fee is deferred until such time as the Franchisor completes its initial obligations and Franchisee is open for business. The deferral of the Initial Franchise Fee is required by the Illinois Attorney General's Office based on our financial statements. The Illinois Attorney General's Office imposed this deferral requirement due to Franchisor's financial condition.

Item 17, Additional Disclosures. The following statements are added to Item 17:

Illinois law governs the Franchise Agreement.

Section 4 of the Illinois Franchise Disclosure Act provides that any provision in a franchise agreement that designates jurisdiction or venue outside the State of Illinois is void. However, a franchise agreement may provide for arbitration outside of Illinois.

Section 41 of the Illinois Franchise Disclosure Act provides that any condition, stipulation or provision purporting to bind any person acquiring any franchise to waive compliance with the Illinois Franchise Disclosure Act or any other law of Illinois is void.

Your rights upon termination and non-renewal of a franchise agreement are set forth in sections 19 and 20 of the Illinois Franchise Disclosure Act.

Source: Item 23 — RECEIPTS (FDD pages 66–311)