Must I comply with Dermani Medspa's System Standards regarding the establishment, use, appearance, maintenance, and updating of social media pages and profiles for my Dermani Medspa franchise?
Dermani_Medspa Franchise · 2025 FDDAnswer from 2025 FDD Document
You are not permitted to promote the dermani MEDSPA® in any manner on any Websites without our prior written consent, as that promotion is advertising and trademark use that is subject to our review and approval. However, we may require you to establish and maintain social media pages or profiles, which may include, without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Yelp, Google Business, or any other social media and/or networking site we designate. You must comply with our System Standards regarding the establishment, use, appearance, maintenance, and updating of social media pages and profiles. We reserve the right to require you to use designated or approved suppliers for the establishment, use, maintenance, and/or updating of such Websites or in connection with the Online Management Services. We reserve the right to conduct collective/national campaigns via local social media on your behalf.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 31–43)
What This Means (2025 FDD)
According to the 2025 Dermani Medspa Franchise Disclosure Document, franchisees must comply with the System Standards regarding social media. Dermani Medspa may require franchisees to establish and maintain social media pages or profiles on platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Yelp, and Google Business, or any other social media and/or networking site they designate.
Dermani Medspa reserves the right to require franchisees to use designated or approved suppliers for the establishment, use, maintenance, and/or updating of such Websites or in connection with the Online Management Services. Dermani Medspa also reserves the right to conduct collective/national campaigns via local social media on the franchisee's behalf.
Furthermore, franchisees are required to pay a Social Media/Technology Fee, which is currently $300 per month. This fee may be used for developing, researching, maintaining, implementing, modifying, and/or upgrading technology used in connection with the Dermani Medspa system. This includes social media templates and content.