What does the Sales & Marketing charge for Delta Hotels By Marriott cover?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
Sales & Marketing:
6This charge covers the cost of the Marriott Bonvoy loyalty program (the "Loyalty Program"). The Loyalty Program is part of the broader Marriott Bonvoy marketplace, which encompasses our portfolio of over 30 brands and other travel offerings, the Loyalty Program, and direct channels, among other businesses.
Loyalty Program members can earn points for stays at our hotels and other travel offerings, such as Homes & Villas by Marriott Bonvoy®, a global offering focusing on the premium and luxury tiers of rental homes, as well as through purchases with co-branded credit cards and our loyalty partners. Members can redeem points for stays at most of our properties, airline tickets, airline frequent flyer program miles, rental cars, products from Marriott Bonvoy Boutiques®, and a variety of other awards, including experiences from Marriott Bonvoy Moments®. Guests who redeem loyalty points at your hotel trigger a limited reimbursement to you from the loyalty program. We derive revenue as a result of certain Marriott Bonvoy partnerships with other companies. You must honor all program rules and policies at your expense, including policies relating to benefits for various tiers and categories of members (such as welcome gifts, discounted or complimentary room nights, and other services), mandatory marketing programs, and promotional initiatives. We reserve the right to change the program, the costs, the redemption reimbursement amounts, and the calculation factors at any time.
You are required to participate in any other guest loyalty program or special marketing program we create for Company Brand Hotels (or any subset thereof applicable to your hotel system) and honor all program rules and policies.
Source: Item 1 — Fees for Other Services (FDD pages 39–71)
What This Means (2025 FDD)
According to Delta Hotels By Marriott's 2025 Franchise Disclosure Document, the Sales & Marketing charge covers the cost of the Marriott Bonvoy loyalty program. This program is part of the broader Marriott Bonvoy marketplace, which includes over 30 brands, other travel offerings, and direct channels. Loyalty Program members can earn points for stays at hotels and other travel offerings, such as Homes & Villas by Marriott Bonvoy, and through purchases with co-branded credit cards and loyalty partners. Members can redeem points for stays at most properties, airline tickets, frequent flyer miles, rental cars, and products from Marriott Bonvoy Boutiques, including experiences from Marriott Bonvoy Moments.
Guests who redeem loyalty points at a Delta Hotels By Marriott location will trigger a limited reimbursement to the franchisee from the loyalty program. Marriott derives revenue from certain Marriott Bonvoy partnerships with other companies. As a franchisee, you must honor all program rules and policies at your expense, including policies relating to benefits for various tiers and categories of members, mandatory marketing programs, and promotional initiatives.
Delta Hotels By Marriott reserves the right to change the program, the costs, the redemption reimbursement amounts, and the calculation factors at any time. Franchisees are required to participate in any other guest loyalty program or special marketing program created for Company Brand Hotels and honor all program rules and policies.