How does Delta Hotels By Marriott resolve conflicts between franchisees or between franchisees and the franchisor?

According to the 2025 Delta Hotels By Marriott Franchise Disclosure Document, Delta Hotels By Marriott may seek to resolve conflicts that arise between franchisees and themselves, among franchisees, or concerning territories, customers, or franchisor support on a case-by-case basis. In resolving these conflicts, Delta Hotels By Marriott will consider the rights and obligations of the parties under the applicable contracts.

Delta Hotels By Marriott also provides notice to Company Brand Hotel franchisees and owners of certain new development and conversion projects for Company Brand Hotels as set forth in their Growth Administration Guidelines, which are available upon request. These guidelines currently provide notified owners and franchisees with an opportunity to respond in writing regarding any concerns they may have with respect to the proposed project, as well as an opportunity, if certain conditions are met, to request an independent impact study. However, these guidelines are subject to change or elimination.

This approach to conflict resolution means that there is no guaranteed process for resolving disputes. Instead, Delta Hotels By Marriott retains discretion in how they address each situation. For a prospective franchisee, this highlights the importance of understanding the terms of the franchise agreement and other applicable contracts, as these will be the basis for any conflict resolution. The potential for changes to the Growth Administration Guidelines also introduces an element of uncertainty, as the procedures for addressing new development concerns could be altered during the franchise term. Prospective franchisees should inquire about the current Growth Administration Guidelines and any recent changes to them.