What is the purpose of the yield management system for Delta Hotels By Marriott?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use the reservation system and yield management system that we designate for Delta hotels. The reservation system assists with reservations, check-in, charge posting, accounts receivable, night audit, check-out, housekeeping, and guest history. The yield management system is a web-based guestroom inventory management system that provides forecasting tools and makes inventory recommendations. The reservation system and yield management system will interface with your hotel's PMS. The initial costs associated with the reservation system and yield management system are included in the PMS system costs described above. The ongoing costs of the reservation system and yield management system are covered by the Program Services Contribution.
Source: Item 10 — FINANCING (FDD pages 82–101)
What This Means (2025 FDD)
According to the 2025 FDD, Delta Hotels By Marriott requires franchisees to use a designated yield management system. This system is described as a web-based guestroom inventory management system that offers forecasting tools and provides inventory recommendations. The yield management system is designed to interface with the hotel's Property Management System (PMS).
For a prospective franchisee, this means Delta Hotels By Marriott mandates the use of a specific system to optimize guestroom inventory. The system's forecasting tools and inventory recommendations aim to help franchisees maximize revenue by strategically managing room availability and pricing based on anticipated demand.
The initial costs for the yield management system are included within the overall PMS implementation costs, while ongoing expenses are covered by the Program Services Contribution. This implies that while there are no separate, direct ongoing costs, franchisees contribute to the system's maintenance through their Program Services Contribution. This integrated approach ensures that Delta Hotels By Marriott properties adhere to a standardized revenue management strategy, potentially leading to increased profitability through optimized inventory control.