What is the primary objective of the Program provided to Delta Hotels By Marriott franchisees?

According to Delta Hotels By Marriott's 2025 Franchise Disclosure Document, the primary objective of the Program is to provide tactical and strategic leadership support to participating hotels. This support aims to help these hotels meet their budget requirements specifically for transient, extended stay, and group business. This suggests that Delta Hotels By Marriott is invested in helping franchisees achieve financial success by focusing on key revenue streams.

To achieve this objective, the Area Sales Team provides several services, including serving as the primary sales contact for General Managers and property leadership teams. They focus on building the hotel's top-line revenue by developing a sales strategy that utilizes both on-property and off-property sales channels. This indicates that Delta Hotels By Marriott takes a hands-on approach to sales and marketing, offering franchisees guidance and support in these critical areas.

Furthermore, the Area Sales Team ensures that area sales and marketing strategies align with overall market goals. They manage the development and execution of strategic account plans and engage with owners and asset managers to communicate account strategy and hotel performance metrics. This comprehensive approach suggests that Delta Hotels By Marriott aims to create a cohesive and effective sales ecosystem that benefits all participating hotels. They also assist in company-wide initiatives by providing feedback and support and building relationships with internal and external stakeholders, balancing their needs to promote the long-term viability of the business. This collaborative approach may help franchisees feel more supported and connected to the larger Delta Hotels By Marriott network.