What online distribution channels does Delta Hotels By Marriott currently have distribution agreements with?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
You may only solicit or accept reservations for your hotel through the means we designate or approve in writing. We currently have distribution agreements and relationships with online distribution channels including Expedia, Priceline.com, Booking.com, and Travel Ease. Access to your hotel's inventory by these channels is typically facilitated through a direct or third-party managed interface with our designated reservation system. In certain circumstances, some of our contracts with online distribution channels provide for access to hotel inventory through other means, such as by extranet. Franchisees may elect to participate on the terms set forth in our distribution agreements or may negotiate their own agreements with any online distribution channels as long as they are consistent with our designated best rate guarantee policy (as described in Item 16) and other applicable standards (which include criteria for approval of third-party distribution channels). If you elect to negotiate your own agreement with an online distribution channel, we will be under no obligation to support your business relationship with that online distribution channel, including by making available the use of our programs and systems such as our designated property management system, CTAC, and our designated reservation system in connection with the use of that channel. We prohibit franchisees from using certain online distribution channels and limit the inventory franchisees may make available to customers through certain online distribution channels.
Source: Item 12 — TERRITORY (FDD pages 102–103)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, Delta Hotels By Marriott has distribution agreements and relationships with several online channels. These include Expedia, Priceline.com, Booking.com, and Travel Ease. Access to a franchisee's hotel inventory by these channels is generally managed through a direct or third-party interface with Delta Hotels By Marriott's designated reservation system. However, some contracts with these online distribution channels may allow access to hotel inventory through other means, such as extranets.
Delta Hotels By Marriott franchisees have the option to participate in the distribution agreements established by the franchisor or negotiate their own agreements with online distribution channels. If a franchisee chooses to negotiate their own agreements, they must ensure these agreements are consistent with Delta Hotels By Marriott's best rate guarantee policy and other applicable standards, including criteria for approval of third-party distribution channels. However, Delta Hotels By Marriott is not obligated to support the franchisee's business relationship with that online distribution channel, including providing access to its programs and systems like the designated property management system, CTAC, and the designated reservation system.
It is important to note that Delta Hotels By Marriott prohibits franchisees from using certain online distribution channels and may limit the inventory franchisees can make available through specific channels. This implies that while franchisees have some flexibility in choosing distribution channels, Delta Hotels By Marriott retains control over which channels are used and how inventory is managed to maintain brand consistency and rate integrity. Prospective franchisees should carefully consider these restrictions and support limitations when evaluating the potential revenue and operational impacts of these distribution agreements.