What is the obligation of a prospective Delta Hotels By Marriott franchisee regarding the disclosure document?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 6: Obligations of Franchisee.** Franchisee agrees to the following:]
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- Confidentiality. Franchisee shall not, during the term of this Agreement or thereafter, without Franchisor's prior written consent, which consent may be granted or withheld in Franchisee's sole discretion, communicate, transmit, divulge, copy, duplicate, record, or otherwise reproduce, or use for the benefit of any third party or business other than the Hotel, in whole or in part, any documentation, software or other confidential information, knowledge, or know-how associated with the Services provided under this Agreement which may be communicated or provided to Franchisee, or of which Franchisee may be apprised, by virtue of Franchisee's operation under this Agreement, or otherwise make the same available to any unauthorized person.
Franchisee shall divulge such information only to such of Franchisee's employees or agents as must have access to it in order to operate the Hotel; all other persons shall be deemed "unauthorized" for purposes of this Agreement.
All such information, including without limitation, aggregated, anonymized market data and recommendations by Franchisor regarding inventory and room allocations, is confidential and provided by Franchisor to Franchisee solely for the purposes of operating the Hotel, and Franchisee expressly acknowledges that such information shall not be used or considered in any respect by the Franchisee in reaching decisions for any other hotels owned, operated or franchised by the Franchisee.
Franchisee further acknowledges that it will not divulge to Franchisor any confidential information, including business strategies, about non-Marriott properties that Franchisee owns, operates, or franchises.
The information that is the subject of this Section 2 shall be deemed "Confidential Information" for purposes of the Franchise Agreement.
The obligations of Franchisee under this Section 2 shall survive the termination of this Agreement.
Source: Item 6 — Obligations of Franchisee.** Franchisee agrees to the following: (FDD pages 363–513)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Delta Hotels By Marriott franchisees have obligations regarding confidentiality. Franchisees must maintain the confidentiality of certain information related to the services provided under the Franchise Agreement.
Specifically, franchisees cannot communicate, transmit, divulge, copy, duplicate, record, or reproduce confidential information, software, knowledge, or know-how associated with the services. This restriction applies both during the term of the agreement and after its termination, unless the franchisor provides prior written consent, which they may grant or withhold at their discretion. The confidential information cannot be used for the benefit of any third party or business other than the hotel.
Delta Hotels By Marriott franchisees are allowed to share confidential information only with employees or agents who need access to it to operate the hotel. All other individuals are considered "unauthorized." This confidential information includes aggregated, anonymized market data and recommendations from the franchisor regarding inventory and room allocations. The franchisee must not use this information when making decisions for other hotels they own, operate, or franchise. Furthermore, franchisees must not disclose any confidential information about non-Marriott properties they own, operate, or franchise to the franchisor. These confidentiality obligations survive the termination of the Franchise Agreement.