What was the net change in the number of franchised Delta Hotels By Marriott outlets during 2024?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 57 | 62 | 5 |
| 2023 | 62 | 67 | 5 | |
| 2024 | 67 | 67 | 0 | |
| Company-Owned, Managed and Leased | 2022 2023 2024 | 25 25 25 | 25 25 25 | 0 0 0 |
| Total Outlets | 2022 | 82 | 87 | 5 |
| 2023 | 87 | 92 | 5 | |
| 2024 | 92 | 92 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 123–131)
What This Means (2025 FDD)
According to Delta Hotels By Marriott's 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2024 was 0. At the start of 2024, there were 67 franchised outlets, and by the end of the year, the number remained at 67. This indicates that the number of new franchised Delta Hotels By Marriott openings was offset by closures, re acquisitions or conversions to managed properties during that year.
For a prospective franchisee, a net change of zero could be interpreted in several ways. It might suggest a stable market presence, but it could also indicate challenges in growth or potential issues with franchisee profitability or satisfaction, leading to an equal number of openings and closures. It is important to note that the FDD indicates that if multiple events occurred affecting an outlet, the table shows the event that occurred last in time.
It would be prudent for a potential Delta Hotels By Marriott franchisee to investigate the reasons behind this lack of net growth. Understanding the number of openings, closures, and conversions can provide valuable insights into the health and stability of the franchise system. Further research into franchisee satisfaction and performance metrics would also be advisable.