Is membership in the AH&LA required for Delta Hotels By Marriott franchisees?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
18Membership in AH&LA is optional, but you must opt out if you do not want to participate. This fee is paid to us, and we remit the entire fee on your behalf to AH&LA.
Source: Item 1 — Fees for Other Services (FDD pages 39–71)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, membership in the American Hotel and Lodging Association (AH&LA) is optional for Delta Hotels By Marriott franchisees. However, if a franchisee does not want to participate, they must actively opt out. The fee for AH&LA membership is $4.50 per guestroom per year. Delta Hotels By Marriott collects this fee and remits it to AH&LA on behalf of the franchisee.
AH&LA provides advocacy, industry communications, and professional education to its members. By being a member, Delta Hotels By Marriott franchisees gain access to resources and support that can help them stay informed about industry trends and best practices.
Since membership is optional but requires an opt-out, Delta Hotels By Marriott franchisees should carefully consider the benefits of AH&LA membership against the cost. If a franchisee does not opt out, they will be automatically enrolled and charged the annual fee. This fee is paid to Delta Hotels By Marriott, who then forwards the payment to AH&LA.