Are Delta Hotels By Marriott franchisees required to participate in CEC PSS?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
You are required to participate in any other guest loyalty program or special marketing program we create for Company Brand Hotels (or any subset thereof applicable to your hotel system) and honor all program rules and policies.
Source: Item 1 — Fees for Other Services (FDD pages 39–71)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Delta Hotels By Marriott franchisees are required to participate in guest loyalty programs or special marketing programs created by the company for Company Brand Hotels. This includes adhering to all program rules and policies.
Delta Hotels By Marriott's parent company has the right to change the loyalty program, its costs, redemption reimbursement amounts, and calculation factors at any time. This means that franchisees must stay informed of any changes to the program and adapt their operations accordingly.
While participation in specific programs like CEC PSS isn't explicitly mentioned, the broad requirement to participate in any guest loyalty or special marketing program implies that if CEC PSS falls under this category, franchisees would be obligated to participate. Prospective franchisees should seek clarification from Delta Hotels By Marriott regarding which specific programs are mandatory under this clause.