As a Delta Hotels By Marriott franchisee, what is required regarding a verified budget for each Hotel?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 6: Obligations of Franchisee.** Franchisee agrees to the following:]
II. Communications:
- Set and communicate Hotel sales strategy and guidelines, including but not limited to: Hotel need dates, rental parameters, concession grid, via Group Pricing Optimizer (GPO) and corresponding GPO Notes, Hotel Information Resource and/or other authorized pricing resources.
- Provide MHS access to Hotel's sales budgets for goal setting and inventory via sales systems. This information will be used for the limited purpose of facilitating Program services.
III. Financial Considerations:
- Provide Program personnel with a verified budget for each Hotel, using Program goal setting procedures, to ensure that reasonable goals are established for sales channels. Marriott's reliance on Franchisee's goals in providing services for the Program is not a guaranty or warranty that any specific goal is achievable or that the goals will be met by you and/or Marriott.
- Provide annual goals to Program by end of January.
IV. Participation:
[Item 6: Obligations of Franchisee.** Franchisee agrees to the following:]
II. Communications:
- Hotel will give the Program personnel access to Hotel's sales and marketing budgets, statements, inventory and sales systems in a form and manner easily accessible to Marriott.
III. Financial Considerations:
- Hotel will provide the Program personnel with copies of Hotel verified budgets in order to set proper goals for sales engines using One Yield goal setting procedures.
- Budget and Hotel segmentation must be established with consultation of the Program leadership including Area Sales Leader, Area Director and Multi Hotel Sales leadership.
- Budget growth for Hotels should not exceed Marriott-recommended guidelines for RevPAR and revenue growth by brand except as approved by Marriott's Regional Vice President Sales & Marketing.
Source: Item 6 — Obligations of Franchisee.** Franchisee agrees to the following: (FDD pages 363–513)
What This Means (2025 FDD)
According to the 2025 Delta Hotels By Marriott FDD, as a franchisee participating in the Multi Hotel Sales program, you must provide Program personnel with a verified budget for each hotel. This budget is used with Program goal-setting procedures to establish reasonable sales channel goals. Marriott uses these franchisee-provided goals to provide services for the Program, but the FDD states that Marriott's reliance on these goals does not guarantee that any specific goal is achievable or will be met by the franchisee or Marriott.
In addition to providing a verified budget, Delta Hotels By Marriott franchisees must provide annual goals to the Program by the end of January. The budget and hotel segmentation must be established with consultation from Program leadership, including the Area Sales Leader, Area Director, and Multi Hotel Sales leadership.
Furthermore, budget growth for Delta Hotels By Marriott hotels should generally align with Marriott-recommended guidelines for RevPAR (Revenue Per Available Room) and revenue growth by brand. Any exceptions to this guideline require approval from Marriott's Regional Vice President of Sales & Marketing. Franchisees must also grant Program personnel access to the hotel's sales and marketing budgets, statements, inventory, and sales systems in a format easily accessible to Marriott.