What must a Delta Hotels By Marriott franchisee do regarding business name registration?

According to the 2025 Delta Hotels By Marriott Franchise Disclosure Document, if a franchisee is required to register a business, trade, fictitious, assumed, or similar name, they must notify Delta Hotels By Marriott. Furthermore, the franchisee must indicate in the registration that they are permitted to use the name only in accordance with the franchise agreement.

This stipulation ensures that Delta Hotels By Marriott maintains control over its brand identity and prevents franchisees from using names that could potentially infringe on the brand's intellectual property or create confusion in the market. By requiring franchisees to register their business names and include a disclaimer about usage rights, Delta Hotels By Marriott protects its trademarks and ensures consistent branding across all franchise locations.

This requirement is typical in franchising, as franchisors need to protect their brand and ensure uniformity across all locations. A prospective Delta Hotels By Marriott franchisee should be aware of this requirement and ensure they comply with all applicable registration laws while also adhering to the franchisor's guidelines for name usage.