What must a Delta Hotels By Marriott franchisee indicate in any required business name registration?

According to the 2025 FDD, a Delta Hotels By Marriott franchisee must notify the franchisor of any required business, trade, fictitious, assumed, or similar name registration. Furthermore, the franchisee must indicate in the registration that they may use such name only in accordance with the franchise agreement.

This requirement ensures that Delta Hotels By Marriott maintains control over its brand identity and how it is represented in different markets. By requiring franchisees to disclose and qualify their business name registrations, Delta Hotels By Marriott can prevent unauthorized or misleading use of its trademarks and ensure consistency across all franchise locations.

For a prospective Delta Hotels By Marriott franchisee, this means being transparent with the franchisor about any business name registrations and adhering to the terms of the franchise agreement regarding the use of the brand name. Failure to comply with this requirement could result in a breach of the franchise agreement and potential legal consequences.