How should a Delta Hotels By Marriott franchisee identify themselves as a franchisee or licensee?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
- Franchisee will identify itself as a franchisee or licensee of Franchisor and the owner or operator of the Hotel only in the form and manner as provided in the Standards. Franchisee will not use any Proprietary Marks in any manner that could imply that Franchisee has an Ownership Interest in the Proprietary Marks;
Source: Item 23 — RECEIPTS (FDD pages 134–251)
What This Means (2025 FDD)
According to the 2025 Delta Hotels By Marriott Franchise Disclosure Document, franchisees must identify themselves as a franchisee or licensee of the franchisor and the owner or operator of the hotel. The specific manner and form for this identification must align with the standards provided by Delta Hotels By Marriott.
This requirement ensures that customers are aware of the relationship between the franchisee and Delta Hotels By Marriott, maintaining brand consistency and clarity. It also prevents franchisees from implying they have an ownership interest in the Delta Hotels By Marriott's proprietary marks, which are protected intellectual property.
Delta Hotels By Marriott retains control over how its brand is represented, ensuring uniformity across all franchised locations. Franchisees must adhere to these standards to maintain the integrity of the brand and avoid any potential legal issues related to trademark infringement or misrepresentation.