How should a Delta Hotels By Marriott franchisee identify itself as a franchisee or licensee?

According to the 2025 Delta Hotels By Marriott Franchise Disclosure Document, a franchisee must identify itself as a franchisee or licensee of the Franchisor and the owner or operator of the Hotel only in the form and manner as provided in the Standards. The franchisee must not use any Proprietary Marks in any manner that could imply that Franchisee has an Ownership Interest in the Proprietary Marks.

This means that Delta Hotels By Marriott has specific guidelines in place regarding how franchisees should present themselves to the public. These guidelines are intended to ensure consistent branding and to avoid any confusion about the franchisee's relationship with the Delta Hotels By Marriott brand. The franchisee must adhere to the standards set by Delta Hotels By Marriott when identifying themselves as a franchisee or licensee.

This requirement protects Delta Hotels By Marriott's intellectual property and brand reputation. By dictating the manner in which franchisees identify themselves, Delta Hotels By Marriott maintains control over its brand image and prevents franchisees from misrepresenting their relationship with the company. Prospective franchisees should carefully review the Standards to understand the specific requirements for identifying themselves as a franchisee or licensee.