Is a Delta Hotels By Marriott franchisee allowed to transfer or sublicense any part of the System?

According to the 2025 Franchise Disclosure Document, Delta Hotels By Marriott franchisees are generally prohibited from transferring or sublicensing any part of the System unless explicitly permitted within the franchise agreement. The System includes the Intellectual Property, which franchisees can only use for operating the Hotel in compliance with the Standards set by Delta Hotels By Marriott. Unauthorized use of the System constitutes an infringement of Delta Hotels By Marriott's rights and a default under the agreement.

Delta Hotels By Marriott franchisees must use the Proprietary Marks in the manner specified by Delta Hotels By Marriott and identify themselves as a franchisee or licensee in the prescribed form. They cannot use the Proprietary Marks in a way that implies ownership of the marks themselves. The agreement explicitly states that franchisees do not have the right to transfer, sublicense, or allow any third party to use any part of the System, unless the agreement specifically allows it.

This restriction ensures that Delta Hotels By Marriott maintains control over its brand standards and the quality of services offered under its name. Any deviation from these standards or unauthorized use of the System could dilute the brand's value and negatively impact other franchisees. Therefore, strict adherence to the guidelines regarding the use of Intellectual Property and the System is crucial for all Delta Hotels By Marriott franchisees.