What is the deadline for a Delta Hotels By Marriott franchisee to provide annual goals to the Program?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
- Provide Program personnel with a verified budget for each Hotel, using Program goal setting procedures, to ensure that reasonable goals are established for sales channels. Marriott's reliance on Franchisee's goals in providing services for the Program is not a guaranty or warranty that any specific goal is achievable or that the goals will be met by you and/or Marriott.
- Provide annual goals to Program by end of January.
Source: Item 6 — Obligations of Franchisee.** Franchisee agrees to the following: (FDD pages 363–513)
What This Means (2025 FDD)
According to the 2025 Delta Hotels By Marriott Franchise Disclosure Document, franchisees must provide annual goals to the Program by the end of January. This requirement is part of the franchisee's obligations related to financial considerations within the program. These goals are used to establish reasonable sales channel targets.
Delta Hotels By Marriott uses the franchisee's stated goals to facilitate program services. However, Delta Hotels By Marriott does not guarantee that these goals are achievable or will be met. This means that while the franchisee is responsible for setting and communicating these goals, the franchisor does not take responsibility if those goals are not ultimately reached.
This requirement ensures that both the franchisee and Delta Hotels By Marriott are aligned on sales expectations and strategies for the upcoming year. It also allows Delta Hotels By Marriott to tailor its support and resources to help the franchisee achieve their objectives, although the ultimate success depends on various market factors and the franchisee's execution.