By what date must a Delta Hotels By Marriott franchisee provide annual goals to the Program?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
- Provide Program personnel with a verified budget for each Hotel, using Program goal setting procedures, to ensure that reasonable goals are established for sales channels. Marriott's reliance on Franchisee's goals in providing services for the Program is not a guaranty or warranty that any specific goal is achievable or that the goals will be met by you and/or Marriott.
- Provide annual goals to Program by end of January.
Source: Item 6 — Obligations of Franchisee.** Franchisee agrees to the following: (FDD pages 363–513)
What This Means (2025 FDD)
According to the 2025 Delta Hotels By Marriott Franchise Disclosure Document, a franchisee must provide annual goals to the Program by the end of January. These goals are used to establish reasonable sales channel goals. Delta Hotels By Marriott uses these goals to provide services for the Program, but the brand does not guarantee that the goals are achievable or will be met.
This requirement ensures that the Delta Hotels By Marriott has the necessary information to support the franchisee's sales efforts. By setting goals and providing a verified budget, the franchisee and franchisor can work together to optimize sales strategies and resource allocation. The franchisee's active participation in goal setting is essential for the Program's success.
It's important to note that while Delta Hotels By Marriott relies on the franchisee's goals, they do not warrant that these goals will be achieved. This highlights the inherent risks in sales and revenue projections, which can be influenced by various market factors and the franchisee's operational capabilities. The franchisee should carefully consider these factors when setting goals and budgets.
In summary, providing annual goals by the end of January is a key obligation for Delta Hotels By Marriott franchisees participating in the Program. This requirement facilitates collaborative sales planning and resource allocation, although goal achievement remains the franchisee's responsibility.