What are the conditions under which a Delta Hotels By Marriott franchisee can assign the franchise agreement?

According to the 2025 Delta Hotels By Marriott Franchise Disclosure Document, the franchise agreement cannot be assigned, in whole or in part, by the franchisee without obtaining prior written consent from Marriott. This requirement is explicitly stated within the agreement, giving Marriott control over who can operate a Delta Hotels By Marriott franchise.

This condition is a standard practice in franchising, as it allows Delta Hotels By Marriott to maintain quality control and ensure that any new franchisee meets their operational and financial standards. The written consent requirement protects Delta Hotels By Marriott's brand and reputation by ensuring that only qualified and approved parties take over existing franchises.

For a prospective Delta Hotels By Marriott franchisee, this means that if they wish to sell their franchise or transfer ownership, they must seek approval from Marriott. Marriott has the right to deny the assignment if they do not find the proposed assignee suitable. This clause underscores the importance of carefully considering the long-term commitment involved in owning a Delta Hotels By Marriott franchise, as exiting the agreement through assignment is not guaranteed.