Where does the Brand & Service Training for Delta Hotels By Marriott take place?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
o marketing (including digital marketing) and advertising the opening of the hotel.
New-to-Marriott franchisee executives must attend Executive Orientation at least 12 months prior to the hotel's opening date. You must pay our then-current fee for Executive Orientation, presently $795 per person. General managers and at least one sales executive must attend a Brand Orientation, which is provided at no additional charge.
If you desire to operate your new-to-system hotel but we determine that you are not qualified to operate a system hotel without additional training, you must participate in the Franchisee Introduction to Marriott program ("FITM"). FITM includes executive-level virtual and in-person meetings and self-paced training on the use of Marriott programs, systems, and services. You must pay our thencurrent FITM enrollment fee, presently $40,000, at least 10 months before the hotel opening deadline set forth in your franchise agreement. Alternately, if we determine that you are qualified to operate the hotel, but are unfamiliar with the system, we may require you to participate in the Franchisee OnBoarding for New Development program ("FOND"), through which we provide executive-level, virtual, self-paced training on the use of Marriott programs, systems, and services. You must pay our then-current FOND enrollment fee, presently $20,000, at least 10 months before the hotel opening deadline set forth in your franchise agreement. Franchisees that participate in FITM or FOND must also undergo one nonaccountable audit and, for a period of two years, participate in the Revenue Management Advisory Services program, the Customer Engagement Center Property Support Services program, the Digital Marketing program, and the sales programs we specify, at an additional cost. See Items 6 and 11 for more information regarding these programs. You may incur additional fees and costs or be required to retain a third-party management company if you do not complete these programs in the time frame specified by us. The immersion and orientation training programs, as well as FITM, will be provided at the location we designate. See Item 11 for additional details regarding these and other training and related fees and costs that may apply to your hotel (and residences, if applicable) prior to opening.
C. Pre-Opening Training and Services for Residences
If your hotel has a residential or condominium component, we will provide up to 14 days of on-site and/or virtual training relating to our standards before the opening of the residential or condominium component of the hotel. We anticipate that the cost of pre-opening training will range from $15,000 to $30,000. In addition, your executives and the executives of your management company must complete Residential Executive Orientation at least 12 to 14 months prior to the opening of the residential or condominium component. You must pay our then-current fee for Residential Executive Orientation, presently $10,000.
Source: Item 10 — FINANCING (FDD pages 82–101)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, Delta Hotels By Marriott provides brand orientation training for general managers and at least one sales executive, which is provided at no additional charge. New franchisees must attend Executive Orientation at least 12 months prior to the hotel's opening date, or within six months of transaction on an existing hotel. This training takes place at a designated location, and the franchisee must pay the then-current fee for Executive Orientation, which is presently $795 per person, as well as cover travel, meal, and lodging expenses.
Delta Hotels By Marriott may also require participation in the Franchisee Introduction to Marriott program (FITM) for new-build hotels or the FITM-R program for existing Company Brand Hotels if they determine the franchisee is not qualified to operate a system hotel without additional training. These programs include executive-level in-person meetings and self-paced, web-based training. Alternatively, franchisees may be required to participate in the Franchisee OnBoarding for New Development program (FOND) for new build-hotels or the Above-Property Immersion (API) program for existing Company Brand Hotels, which provides additional self-paced, web-based training.
If a Delta Hotels By Marriott hotel is placed in the Red Zone in any quality assurance tracking period, the franchisee may be required to participate in an Audit Program/GSS Improvement program, which consists of additional training on brand standards, in-person meetings and webinars, and non-accountable audits. If the hotel has a residential, condominium, or multi-family component, the director of residences must attend a five-day residential on-boarding training session. Franchisees may also choose to participate in regional or global residential training meetings. Some training programs are not conducted on site, such as Executive Orientation and FITM, and the franchisee must pay for the cost of travel, meal and lodging expenses incurred to complete these programs.