What is the application number for the 'DELTA HOTELS BY MARRIOTT RESIDENCES' trademark application of Delta Hotels By Marriott?

According to Delta Hotels By Marriott's 2025 Franchise Disclosure Document, the trademark application number for 'DELTA HOTELS BY MARRIOTT RESIDENCES' is 88853112. The application was filed on March 30, 2020. Delta Hotels By Marriott also has a trademark application for 'DELTA RESIDENCES BY MARRIOTT' with the application number 88853111, also filed on March 30, 2020.

It is important for prospective franchisees to understand the trademark registration status of the brand they are investing in. While Delta Hotels By Marriott has registered several trademarks, they also have pending applications. The FDD indicates that some principal trademarks do not have federal registration, which means they may not have as many legal benefits and rights as federally registered trademarks. If the right to use a trademark is challenged, a franchisee may have to change to an alternative trademark, potentially increasing expenses.

Delta Hotels By Marriott maintains control over the trademarks and brand names used by franchisees. The franchisee must identify their hotel using the name designated by Delta Hotels By Marriott, which can be changed at their discretion. Delta Hotels By Marriott may also develop additional trademarks or withdraw/substitute existing ones, and the franchisee is responsible for the costs associated with modifying or discontinuing the use of a trademark if required. Franchisees are prohibited from using the trademarks in their corporate name, email addresses (unless authorized), domain names, or any other electronic identifier. Unauthorized use may result in a fee of $100 per day, as well as potential limitations on access to reservation and distribution channels.

Delta Hotels By Marriott is currently involved in legal disputes with Delta Air Lines, Inc. regarding trademark issues. These disputes include oppositions filed before the United States Patent and Trademark Office and lawsuits alleging trademark infringement and dilution. The outcomes of these legal proceedings could potentially impact the use and registration of the Delta Hotels By Marriott trademarks. Prospective franchisees should be aware of these ongoing legal challenges and their potential implications for the brand's trademarks.