For Delta Hotels By Marriott, what activities are covered by the Marketing Fund?
Delta_Hotels_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
"Marketing Fund Activities" means, to the extent described in the Disclosure Document, the following activities Franchisor may undertake to promote general public recognition of Franchisor's Marks, including the Proprietary Marks, and use of Franchisor Products, including the Loyalty Program and System Hotels, which may be conducted on a local, regional, national, continental, international or Category basis: (i) brand strategy and brand development activities; (ii) the creation, production, placement and distribution of Marketing Materials in any form of media; (iii) advertising, marketing, promotional, public relations, inventory management, reservation activities and sales campaigns, programs, sponsorships, seminars and other sales activities; (iv) market research and oversight and management of the guest satisfaction program and the Loyalty Programs; (v) development, modification, maintenance, support, administration and operation of the websites, applications, software and related technologies used to promote Franchisor Products, including System Hotels; and (vi) the retention or employment of personnel, advertising agencies, marketing consultants and other professionals to assist in the development, implementation and administration of any such activities.
Source: Item 23 — RECEIPTS (FDD pages 134–251)
What This Means (2025 FDD)
According to Delta Hotels By Marriott's 2025 Franchise Disclosure Document, the Marketing Fund Activities encompass a range of efforts aimed at promoting the brand and its offerings. These activities are designed to enhance public recognition of Delta Hotels By Marriott's marks, including proprietary marks, and to encourage the use of its products, such as the Loyalty Program and System Hotels. These activities can be conducted on a local, regional, national, continental, international, or category basis.
The specific activities covered by the Marketing Fund include brand strategy and development, creation and distribution of marketing materials across various media, advertising, marketing, promotional, public relations, inventory management, reservation activities, sales campaigns, sponsorships, seminars, and other sales activities. Additionally, the fund supports market research, guest satisfaction program management, and the Loyalty Programs. It also covers the development, maintenance, and operation of websites, applications, software, and related technologies used to promote Delta Hotels By Marriott products, including System Hotels.
Delta Hotels By Marriott may also use the Marketing Fund to retain or employ personnel, advertising agencies, marketing consultants, and other professionals to assist in the development, implementation, and administration of these marketing activities. This comprehensive approach ensures that Delta Hotels By Marriott has the resources and expertise needed to effectively promote its brand and drive business to its hotels. The franchisee should note that Delta Hotels By Marriott has the right to modify or discontinue any Marketing Fund Activities, and the franchisee will be bound by any and all such changes.