What were the total franchise contributions for advertising and other services for Del Taco in January 2024?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
| January 19, | January 21, | |
|---|---|---|
| 2025 | 2024 | |
| Revenues: | ||
| Company restaurant sales | $ 201,406 | $ 224,040 |
| Franchise rental revenues | 116,546 | 113,196 |
| Franchise royalties and other | 74,034 | 73,330 |
| Franchise contributions for advertising and other services | 77,452 | 76,932 |
| 469,438 | 487,498 |
Source: Item 23 — RECEIPTS (FDD pages 59–325)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, franchise contributions for advertising and other services totaled $76,932 in January 2024. This figure represents the aggregate amount that Del Taco franchisees contributed towards advertising and other related services during that specific month.
These contributions are typically used by Del Taco to fund marketing campaigns, promotional activities, and other initiatives designed to increase brand awareness and drive customer traffic to both company-owned and franchised locations. Advertising contributions are a standard component of most franchise systems, allowing the brand to maintain a consistent image and marketing strategy across all locations.
Prospective franchisees should understand how these advertising funds are managed and what specific marketing activities are supported. It's important to evaluate whether the perceived benefits of these advertising efforts justify the required contributions. Franchisees may want to inquire about the performance metrics used to assess the effectiveness of advertising campaigns and how they can provide input on marketing strategies.