Does Del Taco specify rules regarding honoring of promotions for franchisees?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
and all related laws and regulations.
- 5.23 Uniforms. To promote a uniform System image, Franchisee shall require all of its Restaurant personnel to dress during business hours in the attire specified in the Manuals. Franchisee shall purchase such attire only from approved suppliers.
- 5.24 Incentive and Loyalty Programs. Franchisee shall offer for sale, and will honor for purchases by customers, any incentive, convenience or loyalty programs which Del Taco may institute from time to time, and Franchisee shall do so in compliance with Del Taco's standards and procedures for such programs.
- 5.25 Prices.
Source: Item 22 — CONTRACTS (FDD pages 58–59)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, franchisees are required to participate in and honor incentive, convenience, or loyalty programs that Del Taco may introduce. Franchisees must comply with Del Taco's standards and procedures for these programs. This ensures a consistent brand experience across all Del Taco locations.
Del Taco also has the right to direct all advertising programs, including the concepts, materials, and media used. While franchisees have sole discretion over the prices they charge, Del Taco can establish minimum and maximum prices for menu items, products, and services, as long as it complies with applicable laws. Franchisees must also adhere to Del Taco's written instructions, policies, procedures, and restrictions regarding advertising and marketing, including rules about honoring promotions.
These stipulations mean that a Del Taco franchisee must stay informed about and implement any incentive or loyalty programs rolled out by the franchisor. They must also ensure their local advertising and promotional activities align with Del Taco's standards and have written approval from Del Taco. While franchisees can set their own prices within a range, they must also be prepared to honor any network-wide promotions or pricing guidelines set by Del Taco.