Where can the Del Taco Social Media and Social Networking Policy be found?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
We maintain a Social Media and Social Networking Policy which is more specifically contained in our Manuals. Del Taco franchisees should consider the terms of this policy prior to engaging in any online activity.
In all cases, we will have sole discretion and control over any profile(s) using or relating to the Marks, or that display the Marks, that are maintained on social media outlets, including without limitation Instagram, MySpace, Facebook, TikTok and X (formerly known as Twitter) or other similar outlets, that may exist in the future. We may use part of the marketing fee monies we collect under the Franchise Agreement to pay or reimburse the costs associated with the development, maintenance and update of the profile(s). We may (but are under no obligation to) establish guidelines under which you may establish profiles or otherwise establish a presence on the social media outlets. In that event, you must comply with the standards, protocols and restrictions that we impose on that use.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, the Social Media and Social Networking Policy is detailed within the Del Taco Manuals. The FDD advises prospective franchisees to review the policy before engaging in any online activity related to Del Taco.
Del Taco maintains control over any social media profiles that use or relate to their trademarks across platforms like Instagram, MySpace, Facebook, TikTok, and X. The franchisor may use marketing fees to cover the costs of managing and updating these profiles.
While Del Taco may establish guidelines for franchisees to create their own social media presence, franchisees must adhere to the standards and restrictions set by Del Taco. This ensures consistent brand representation and compliance with the franchisor's marketing strategies.