Who has the right to direct all advertising programs for Del Taco?

According to Del Taco's 2025 Franchise Disclosure Document, Del Taco or its designee has the right to direct all advertising programs. This includes control over all aspects of the advertising, such as the concepts, materials, and media used, as well as where and how the advertising is placed and allocated. This ensures that Del Taco maintains a consistent brand image and marketing strategy across all franchise locations.

This means that as a Del Taco franchisee, you will not have complete autonomy over advertising. While you may conduct local advertising and promotion, it must be in a manner approved by Del Taco. This includes the type and format of the advertising, which must be dignified and conform to Del Taco's standards and legal requirements. Franchisees must obtain written approval from Del Taco before using any advertising or promotional materials.

Del Taco may also make available advertising plans and promotional materials to franchisees at the franchisee's expense. These materials can include newspaper mats, coupons, merchandising materials, and point-of-purchase materials. Del Taco also has the right to require that all advertising and promotional materials, signs, decorations, and paper goods bear Del Taco's proprietary marks and logos in the prescribed form, color, location, and manner.

Overall, while franchisees can engage in local advertising, Del Taco maintains significant control over all advertising programs to ensure brand consistency and effectiveness. Franchisees should be aware of these requirements and restrictions when planning their local advertising efforts.