What is the registration date for the 'Del Taco (with 3-D Sunrise)' trademark?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| Del Taco | 3578966 | February 24, 2009 |
| Del Taco (with 3-D Sunrise) | 2492285 | September 25, 2001 |
| Del Taco (with sunrise logo) | 1830903 | April 12, 1994 |
| Del Taco (with sunrise logo) | 1793268 | September 14, 1993 |
Source: Item 13 — TRADEMARKS (FDD pages 40–41)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, the 'Del Taco (with 3-D Sunrise)' trademark was registered on September 25, 2001. This information is relevant to prospective franchisees as it confirms the legal protection afforded to this specific brand identifier. Del Taco's registration of its trademarks with the United States Patent and Trademark Office signifies its ownership and right to use these marks in commerce.
Del Taco's proactive registration and maintenance of its trademarks, including the 'Del Taco (with 3-D Sunrise)' mark, is a standard practice among established franchise systems. This protection helps prevent other businesses from using similar branding that could confuse customers or dilute the brand's value. Franchisees benefit from this protection because it reinforces brand recognition and customer loyalty in their specific market areas.
The FDD also states that Del Taco requires franchisees to protect the principal marks and to inform them promptly of any infringement. Del Taco has the right, but not the obligation, to take action against infringement. Franchisees must assist Del Taco, as its counsel decides appropriate, in protecting its interest in the Marks. This illustrates the shared responsibility between the franchisor and franchisee in safeguarding the brand's intellectual property. Del Taco also has the right to modify or discontinue any mark, and franchisees must comply without reimbursement.