Does Del Taco provide merchandising and marketing advice to franchisees?

According to the 2025 Del Taco Franchise Disclosure Document, Del Taco may provide franchisees with merchandising, marketing, and other related advice as it deems advisable and develops from time to time. This suggests that while Del Taco is not obligated to provide such advice, it has the discretion to do so.

Del Taco also has the right to direct all advertising programs, including the concepts, materials, and media used, as well as their placement and allocation. This indicates that Del Taco maintains control over the brand's advertising and marketing strategies. Franchisees are required to submit their local advertising and promotion plans and materials to Del Taco for review and prior written approval, ensuring that all marketing efforts align with the brand's standards. If approval is not received within fifteen days, the plans are deemed disapproved.

Del Taco may also make available to franchisees advertising plans and promotional materials at the franchisee's expense. These materials can include newspaper mats, coupons, merchandising materials, sales aids, point-of-purchase materials, special promotions, direct mail materials, and community relations programs. Del Taco may also provide periodic marketing assistance, including telephone and email marketing support, along with templates for email-based marketing. This comprehensive support system aims to help franchisees effectively market their Del Taco restaurants while maintaining brand consistency and standards.