Who oversees all advertising and promotional programs for Del Taco?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
We oversee all advertising and promotional programs, with sole discretion to approve or disapprove the creative concepts, materials and media use in the programs and their placement and allocation. We generally work with an advertising agency in developing advertising for print, radio or television. Media coverage may be local, regional, or national. You may develop advertising materials for your own use, at your cost and according to our standards and requirements. We must approve any advertising materials in writing in advance of their use, including, without limitation, any website, home page, or other cyberspace content that you propose to place on the World Wide Web or other computer network, including without limitation, the use of our trademarks or trade names in any electronic media. If you do not receive written approval within 15 days after we receive the materials, you must consider us to have disapproved the materials. You may not use any advertising or promotional materials that we have disapproved.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, Del Taco oversees all advertising and promotional programs for the brand. This includes having sole discretion to approve or disapprove creative concepts, materials, and media use in the programs, as well as their placement and allocation. Del Taco generally collaborates with an advertising agency to develop advertising for print, radio, or television, and media coverage can be local, regional, or national.
While franchisees can develop their own advertising materials, they must adhere to Del Taco's standards and requirements. All advertising materials require written approval from Del Taco in advance of use, including any website content or electronic media. If a franchisee does not receive written approval within 15 days after submitting the materials, the materials are considered disapproved. Franchisees are prohibited from using any advertising or promotional materials that Del Taco has disapproved.
Del Taco also maintains a Social Media and Social Networking Policy, detailed in their manuals, which franchisees must consider before engaging in any online activity. Del Taco retains sole discretion and control over any profiles using or relating to the brand's marks on social media outlets. The marketing fees collected from franchisees may be used to cover the costs associated with the development, maintenance, and updating of these profiles. Del Taco may establish guidelines for franchisees to establish a presence on social media outlets, and franchisees must comply with any standards, protocols, and restrictions imposed by Del Taco.
This level of control allows Del Taco to maintain brand consistency and ensure that all advertising and promotional efforts align with the company's overall marketing strategy. Franchisees need to be aware that their ability to create and implement their own advertising is subject to Del Taco's approval, and they must follow the established guidelines and policies.