Does Del Taco maintain a Social Media and Social Networking Policy?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
We maintain a Social Media and Social Networking Policy which is more specifically contained in our Manuals. Del Taco franchisees should consider the terms of this policy prior to engaging in any online activity.
In all cases, we will have sole discretion and control over any profile(s) using or relating to the Marks, or that display the Marks, that are maintained on social media outlets, including without limitation Instagram, MySpace, Facebook, TikTok and X (formerly known as Twitter) or other similar outlets, that may exist in the future. We may use part of the marketing fee monies we collect under the Franchise Agreement to pay or reimburse the costs associated with the development, maintenance and update of the profile(s). We may (but are under no obligation to) establish guidelines under which you may establish profiles or otherwise establish a presence on the social media outlets. In that event, you must comply with the standards, protocols and restrictions that we impose on that use.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 31–38)
What This Means (2025 FDD)
Yes, according to Del Taco's 2025 Franchise Disclosure Document, Del Taco maintains a Social Media and Social Networking Policy. This policy is detailed in their manuals, and Del Taco franchisees are expected to review it before engaging in any online activities related to the brand.
Del Taco retains complete control over any social media profiles that use or relate to their trademarks, including platforms like Instagram, MySpace, Facebook, TikTok, and X (formerly known as Twitter). Del Taco has the discretion to use marketing fees to cover the costs of developing, maintaining, and updating these profiles.
While Del Taco may establish guidelines for franchisees to create their own social media presence, franchisees must adhere to the standards, protocols, and restrictions set by Del Taco. This ensures brand consistency and protects Del Taco's image across all social media channels. Prospective franchisees should carefully consider these social media obligations and restrictions, as compliance is mandatory.