Is a Del Taco franchisee required to participate in incentive and loyalty programs instituted by Del Taco?

According to Del Taco's 2025 Franchise Disclosure Document, franchisees are required to participate in incentive and loyalty programs that Del Taco introduces. Specifically, the franchisee must offer for sale and honor any incentive, convenience, or loyalty programs that Del Taco may institute. This participation must align with Del Taco's standards and procedures for these programs. This requirement ensures a consistent brand experience across all Del Taco locations.

This obligation means that franchisees must integrate any new programs into their restaurant operations. This includes training staff, updating point-of-sale systems if necessary, and actively promoting the programs to customers. While franchisees have discretion over pricing, Del Taco can establish minimum and maximum prices on menu items, products, and services, which could influence how these programs are implemented.

For a prospective franchisee, this requirement highlights the importance of staying aligned with Del Taco's corporate strategies and marketing initiatives. Failing to comply with these programs could result in a breach of the franchise agreement. However, participation also offers the benefit of leveraging Del Taco's brand recognition and marketing efforts to drive customer loyalty and sales.