What were the consolidated advertising costs for the Del Taco parent company in 2025?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
s. In making these assumptions and estimates, management may from time to time seek advice and consider information provided by actuaries and other experts in a particular area. Actual amounts could differ materially from these estimates.
Advertising costs — The Company administers marketing funds at each of its restaurant brands that include contractual contributions. In 2025 and 2024, marketing fund contributions from Jack in the Box franchise and company-operated restaurants were approximately 5.0% of sales, and marketing fund contributions from Del Taco franchise and company-operated restaurants were approximately 4.0% of sales.
Contributions made by the
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 58)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, the consolidated advertising costs for its parent company, Jack in the Box Inc., were $10.5 million in 2025. The FDD also notes that in 2025 and 2024, marketing fund contributions from Del Taco franchise and company-operated restaurants were approximately 4.0% of sales. These contributions are included in "Selling, general and administrative expenses" in the condensed consolidated statements of earnings.
For a prospective Del Taco franchisee, this information provides insight into the scale of advertising efforts undertaken by the parent company and the contribution rate expected from franchisees. Understanding the advertising costs and the contribution rate helps franchisees assess the level of marketing support they can anticipate and factor it into their financial planning. The fact that these contributions are a percentage of sales means that advertising funding scales with revenue.
It's important to note that the $10.5 million figure represents consolidated advertising costs across the entire Jack in the Box Inc. organization, not just Del Taco. While the 4.0% contribution rate gives an idea of the brand-specific input, franchisees should investigate further to understand how advertising funds are allocated and what specific marketing activities are planned for the Del Taco brand. This includes understanding the balance between national campaigns and local advertising options available to franchisees.
Prospective franchisees should also inquire about the specific breakdown of advertising expenses, such as the allocation between different media channels (e.g., television, digital, print) and the metrics used to evaluate the effectiveness of advertising campaigns. Understanding these details can help franchisees assess the value and potential return on their advertising contributions.