What were the consolidated advertising costs for the Del Taco parent company in 2024?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
s. In making these assumptions and estimates, management may from time to time seek advice and consider information provided by actuaries and other experts in a particular area. Actual amounts could differ materially from these estimates.
Advertising costs — The Company administers marketing funds at each of its restaurant brands that include contractual contributions. In 2025 and 2024, marketing fund contributions from Jack in the Box franchise and company-operated restaurants were approximately 5.0% of sales, and marketing fund contributions from Del Taco franchise and company-operated restaurants were approximately 4.0% of sales.
Contributions made by the
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 58)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, the consolidated advertising costs for its parent company, Jack in the Box Inc., were $10.4 million in 2024. The FDD also notes that marketing fund contributions from Del Taco franchise and company-operated restaurants were approximately 4.0% of sales during that year. These contributions are included within "Selling, general and administrative expenses" in the company's consolidated statements of earnings.
This information is useful for prospective Del Taco franchisees as it provides insight into the scale of advertising investments made by the parent company. Franchisees can assess whether the advertising expenditure aligns with their expectations and business needs. Understanding the percentage of sales allocated to the marketing fund (4.0%) also helps franchisees anticipate ongoing costs associated with advertising and marketing efforts.
It's important to note that these figures represent consolidated costs across both the Jack in the Box and Del Taco brands. While the FDD specifies the contribution percentage for Del Taco restaurants, it does not break down the $10.4 million advertising cost specifically for the Del Taco brand. Franchisees may want to inquire about the allocation of advertising funds between the two brands to better understand the marketing support dedicated to Del Taco.