What was the average dollar amount spent on local advertising for a freestanding company-owned Del Taco restaurant in 2024?
Del_Taco Franchise · 2025 FDDAnswer from 2025 FDD Document
rtain other operating costs and expenses of the freestanding company-owned Restaurants as of the end of the 2023 and 2022 annualized fiscal years.
| Table 19-2-A Freestanding Company-Owned Restaurant Average Operating Results (Fiscal Years 2024, 2023 and 2022) | ||||||
|---|---|---|---|---|---|---|
| 2024 | 2023 | Annualized 2022 | ||||
| Dollars | Percent of Sales | Dollars |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 47–54)
What This Means (2025 FDD)
According to Del Taco's 2025 Franchise Disclosure Document, the average amount spent on local advertising for a freestanding company-owned Del Taco restaurant in 2024 was $4,090. This figure represents 0.2% of the restaurant's sales.
This information is based on the average operating results of freestanding company-owned Del Taco restaurants. It's important to note that these figures are averages and individual restaurant performance may vary. Factors such as location, management quality, and local market conditions can influence actual advertising expenditures and their effectiveness.
Prospective franchisees should consider this local advertising expenditure as a benchmark when developing their own marketing budget. While company-owned restaurants and franchisees both pay a marketing fee equal to 4% of net sales, this $4,090 figure represents additional local advertising that company-owned restaurants invested in. Franchisees should investigate what advertising expenditures they will be required to make, as noted in the Franchise Agreement.